by Kristie Staton | Mar 20, 2023 | Branding, Communication Strategy, Marketing
Why a Good Tagline is More Than a Catchy Phrase The right tagline can make or break a brand. It can inspire seamless customer loyalty, or turn a brand into a meme if done poorly. In today’s post, we’ll discuss some of the core elements of a strong tagline, and then... 
by Kristie Staton | Mar 7, 2023 | Branding, Communication Strategy, Marketing
Craft a Brand Story Your Audience Will Never Forget Nothing quite beats a good brand story for engaging your target audience. Virtually every marketer agrees: an effective brand story humanizes your brand, elicits an emotional response, fosters trust, and ultimately... 
by Kristie Staton | Feb 14, 2023 | Branding, Communication Strategy
Position Your Business as the Ideal Solution Customers Need In marketing, positioning is also known as a unique selling proposition (USP). Simply put, it refers to the way in which you make clear how your business offers something valuable and unique to those who need...