by Brian Watkins | Oct 22, 2023 | Communication Strategy
Content marketing is a lot of work, and you definitely want something to show for your efforts when you’ve been chipping away at it for awhile. A fair question business owners ask is how web design comes into play with content marketing. To answer that,... 
by Brian Watkins | Oct 12, 2023 | Digital Marketing
There is a distinction between these two phrases, although in practical usage they become kind of interchangeable. Let’s unpack that. What A Web Designer Does A web designer is primarily focused on the look and aesthetics of the website. This involves everything... 
by Kristie Staton | Mar 7, 2023 | Branding, Communication Strategy, Marketing
Craft a Brand Story Your Audience Will Never Forget Nothing quite beats a good brand story for engaging your target audience. Virtually every marketer agrees: an effective brand story humanizes your brand, elicits an emotional response, fosters trust, and ultimately... 
by Kristie Staton | Jan 16, 2023 | Branding
What’s the Difference Between a $2500 Logo and a $25 One From Fiverr? Fiverr is an online marketplace for digital services where individuals or companies can go to find freelancers with a skill that suits their needs. It’s considered a micro-task site, where you... 
by Kristie Staton | Jul 14, 2022 | Converting Websites, Digital Marketing, Website Design
6 Forms of Visual Content to Engage Your Audience The power of visuals is undeniable. Especially in an online landscape, where consumers cannot physically touch the product, visuals play a vital role in the purchase decision. And that is what makes them a core element...