by Kristie Staton | Mar 20, 2023 | Branding, Communication Strategy, Marketing
Why a Good Tagline is More Than a Catchy Phrase The right tagline can make or break a brand. It can inspire seamless customer loyalty, or turn a brand into a meme if done poorly. In today’s post, we’ll discuss some of the core elements of a strong tagline, and then... 
by Kristie Staton | Mar 7, 2023 | Branding, Communication Strategy, Marketing
Craft a Brand Story Your Audience Will Never Forget Nothing quite beats a good brand story for engaging your target audience. Virtually every marketer agrees: an effective brand story humanizes your brand, elicits an emotional response, fosters trust, and ultimately... 
by Kristie Staton | Feb 14, 2023 | Branding, Communication Strategy
Position Your Business as the Ideal Solution Customers Need In marketing, positioning is also known as a unique selling proposition (USP). Simply put, it refers to the way in which you make clear how your business offers something valuable and unique to those who need... 
by Kristie Staton | Oct 24, 2022 | Branding, Website Design
7 Tips for Brand Building with Web Design Besides growing your business to generate more profit, you should also focus on building a brand out of your business. A brand represents your company’s public image, what it stands for, and what values it supports.... 
by Kristie Staton | Aug 22, 2021 | Digital Marketing, Email Marketing, Industry Expert, Marketing
How to Establish Yourself as an Industry Expert And Why You Would Want To When your target market views you as the expert in your industry, you become the go-to source for your particular specialty. In such a position, you’re able to command higher fees than...