Festival Website, Marketing Collateral, and Event Souvenirs for International Black Theatre Festival

International Black Theatre Festival

116 PERFORMANCES • 6 DAYS

The International Black Theatre Festival is a massive biennial event, featuring more than 30 mainstage productions, poetry jams, play readings, films, workshops and an international academic gathering. The event annually attracts more than 60,000 attendees and contributes millions of dollars into the Winston-Salem/Forsyth County economies.

North Carolina Black Repertory Company website

The Communication Challenge

After a major rebrand, NC Black Rep needed a modern website to reflect the world-class caliber of the organization and its productions. With a rich heritage and as the producer of the International Black Theatre Festival, their brand is recognized on a global stage—demanding a digital presence that matched their prestige.

Creative Force was entrusted with designing and developing a website that not only told the story of NC Black Rep’s legacy, but also communicated their seasonal productions and managed the immense scale of the Festival. The site required a carefully planned navigation system so festivalgoers could quickly find events of interest within a vast schedule.

Beyond the website, NC Black Rep relied on Creative Force’s graphic design expertise for key festival materials. We created a multi-page brochure to help ticket buyers plan their visits, followed by a 100-page souvenir journal highlighting daily events, production company profiles, and honoree features. Our design support extended across the Festival with more than 30 playbills, additional journals, gala tickets, and other collateral that elevated the entire attendee experience.

Creative Force has enjoyed a strong partnership with NC Black Rep for more than 20 years, collaborating on projects that elevate their brand and expand their reach.