30 and 40 year anniversary logo design

Festival Print Marketing and Communications Collateral, Event Souvenirs and Anniversary Logo for National Black Theatre Festival

National Black Theatre Festival

116 PERFORMANCES  •  6 DAYS

The National Black Theatre Festival is a massive biennial event, featuring more than 30 mainstage productions, poetry jams, play readings, films, workshops and an international academic gathering. The event annually attracts more than 60,000 attendees and contributes millions of dollars into the Winston-Salem/Forsyth County economies.

40-30 year anniversary logo design

The Communication Challenge

In 2019, the North Carolina Black Repertory Company (NCBRC) celebrated a 40-year anniversary. That same year, the National Black Theatre Festival (NBTF) celebrated a 30-year anniversary. Thus, a key objective was to create one logo that communicated two congruent anniversaries.

While events featured African American artistic endeavors, the audience was diversified in ethnicity, age, gender and more. Marketing materials needed to appeal to a wide range of sponsors and participants and reflect the high quality of productions.

The National Black Theatre Festival required print marketing collateral to increase sponsorship sales and pre-ticket sales. Once the festival was in swing, the company provided visitors with programs during productions and commemorative items for purchase. 

NCBRC first requested graphic design for a PowerPoint presentation for potential sponsors. Next, they required design and planning for a multi-page brochure to help ticket-buyers easily plan their visit and navigate the vast schedule of events. Creative Force was also tasked with graphic design to support events throughout the festival, including more than 30 playbills, souvenir journals, gala ticket and more.

Design and Presentation Solutions

  • Anniversary logo
  • Fundraising PowerPoint presentation
  • Ticket brochure
  • Souvenir journal
  • Colloquium program
  • Honoree Award
  • T-shirt
  • Event Poster
  • Gala ticket
  • 30+ Playbills
season ticket brochure layout and graphic design
NBTF souvenir t-shirt design
printed souvenir journal layout and graphic design
theatre festival playbill graphic design
honoree award plaque graphic design
graphic design for gala invitation
graphic design for fundraising power point presentation
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