Complete Rebrand with Print Marketing Collateral and Digital Marketing Plan for Mershon Realty

Mershon Realty

Long established in the Piedmont/Triad real estate market, Mershon Realty helps residents move forward with their home buying and selling needs. The brokers of Mershon Realty have mastered the three critical tools for success in the residential real estate market: marketing, negotiating and resourcing. 

The Branding Challenge

For more than 40 years, Mershon Realty has enjoyed a leading presence in the Piedmont real estate market. The company wished to update their brand and step up marketing activities.

The new brand strategy had to speak to buyers and sellers. Whether you’re house hunting for a growing family or downsizing in retirement, it’s always time to move forward.

The company requested an update to their existing logo and the addition of a tagline that summarized their most important client solution. They required graphic design for a presentation package, fully describing their benefits and deliverables. The company also planned to launch an active direct mail campaign. Finally, they requested a robust website to serve as an integral part of their complete digital marketing plan.

The solution by Creative Force provided a unique look setting Mershon Realty apart from all local competition, including printed and digital assets that extend marketing outreach to existing clients and prospects.