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Creative Strategy and Graphic Design for the World’s Number One Habanero Pepper Sauce Brand

Marie Sharp's natural wonder of belize

Marie Sharp’s Hot Sauce

Marie Sharp’s Fine Foods, Ltd. has been making pepper sauces since 1981 at Melinda Estates, Stann Creek Valley, Belize, Central America. Farm-to-bottle freshness with a sharp focus on flavor are hallmarks of Marie’s products which are distributed worldwide.

The Marketing Challenge

As the number one habanero hot sauce in the world, Marie Sharp’s enjoys significant market share in several countries. United States market presence has been minimal, and Marie Sharp’s USA is intent on commanding the competitive hot sauce space by increasing online sales.

Marie Sharp’s USA approached Creative Force for a strategy and creative direction that would enhance the customer experience. The first step was to turn current customers into supporters and advocates for the brand. Creative Force suggested creating a fan club that loyal customers could join to make them feel more connected to the brand. Next we designed a set of surprises for each shipment: a handwritten thank you card, directions for a social media engagement contest, and a series of collectible stickers. We also designed a multi-purchase gift box to boost sales volume. Finally, we created an ad to announce a contest to win one of 24 trips to Belize by competing in the Pepperheadz 2021 Tournament.

Marie Sharp's collectible stickers
Hot sauce gift pack

Customer Loyalty Deliverables

  • Loyalty fan club name and logo design
  • Customer appreciation thank you cards 
  • Social media engagement cards 
  • Collectible stickers
  • Volume purchase gift packs
  • T-shirt design
  • Contest magazine advertisement
Marie Sharp's Thank You Cards
Marie Sharp's t-shirts
Marie Sharp's Pepperheadz Ad
Marie Sharp's Caribbean BBQ Sauce