Brand Strategy, Logo Design, Print Brochure for Cannon Wealth Management

BUILD

DEFEND

PRESERVE

New Brand Story Telling Challenge

When the collective minds of an organization become deeply enmeshed in the intricacies of running a business, it becomes difficult to tell their story in simple term to those who need their services the most. Cannon Wealth Management had this very challenge.

Cannon Wealth Management is a thriving firm located in Winston-Salem, NC. Their client base was mostly comprised of people nearing or past the age of retirement. They realized they had failed to nurture relationships with the millennial generation, and it was time to revise and refocus their branding.

Cannon Wealth Management called on Creative Force to develop a completely new brand package with a logo, tagline, leader story, and presentation package with saddle-stitched brochure.

The first challenge was to tell a simple story about all of the services that Cannon Wealth Management provides — the six pillars of service. The next challenge was to develop a tagline that was inclusive of all age brackets — people who are concerned about these three basic financial questions.

1. Have I built up enough for retirement?
2. Am I protected?
3. Is my estate preserved?

Creative Force designed the Cannon Wealth Management logo based on the six pillars of service. The tagline empowers the people who question their financial status: BUILD • DEFEND • PRESERVE.