Brand Strategy, Logo Design, Print Brochure for Cannon Wealth Management
Cannon Wealth Management
Cannon Wealth Management has had firm footing in Winston-Salem, NC for decades. The firm provides a 360-degree view of a client’s overall financial health, including investment, retirement and tax planning; risk management/insurance; cash flow management; and estate and legacy planning.
New Brand Story Telling Challenge
When the collective minds of an organization become deeply enmeshed in the intricacies of running a business, it becomes difficult to tell their story in simple term to those who need their services the most. Cannon Wealth Management had this very challenge.
Cannon Wealth Management is a thriving firm located in Winston-Salem, NC. Their client base was mostly comprised of people nearing or past the age of retirement. They realized they had failed to nurture relationships with the millennial generation, and it was time to revise and refocus their branding.
The first challenge was to tell a simple story about all of the services that Cannon Wealth Management provides — the six pillars of service. The next challenge was to develop a tagline that was inclusive of all age brackets — people who are concerned about these three basic financial questions.
- Have I built up enough for retirement?
- Am I protected?
- Is my estate preserved?
Creative Force designed the Cannon Wealth Management logo based on the six pillars of service. The tagline empowers the people who question their financial status: BUILD • DEFEND • PRESERVE.
Brand Strategy, Positioning Story and Brochure Design
- Corporate logo and tagline
- Brand standards: color palette, image and type style, voice
- Positioning statement to tell their story
- Stationery package
- Presentation package with 8-page brochure
- 70-year anniversary logo
- T-shirt design
The Cannon Wealth Management Story
What happens when your financial strategy is off target? Your goals, your retirement savings, and your legacy can suffer. A financial plan is only as good as the sum of its parts. The financial professionals at Cannon Wealth Management provide a 360-degree view of your overall financial health, including investment, retirement and tax planning; risk management/insurance; cash flow management; and estate and legacy planning.
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