by Brian Watkins | Jan 17, 2024 | Branding, Marketing Strategy
We’re all trying to find the best way to appeal to customers, and it’s easy to get swept up in features and expertise. What we offer that someone else doesn’t. Ours is naturally better, right? The catch with that is that the value we are actually providing doesn’t... 
by Kristie Staton | Mar 20, 2023 | Branding, Marketing Strategy
Why a Good Tagline is More Than a Catchy Phrase The right tagline can make or break a brand. It can inspire seamless customer loyalty, or turn a brand into a meme if done poorly. In today’s post, we’ll discuss some of the core elements of a strong tagline, and then... 
by Kristie Staton | Mar 7, 2023 | Branding, Marketing Strategy
Craft a Brand Story Your Audience Will Never Forget Nothing quite beats a good brand story for engaging your target audience. Virtually every marketer agrees: an effective brand story humanizes your brand, elicits an emotional response, fosters trust, and ultimately... 
by Kristie Staton | Jun 30, 2022 | Marketing Strategy
7 Tips to Make Your Marketing Messages Pop 7 Tips to Make Your Marketing Messages Pop You’ve done your research to discover where to reach new customers. You created the perfect ad. And then you wait for the phone to ring or for people to flood through the doors. And... 
by Kristie Staton | Aug 22, 2021 | Marketing Strategy
How to Establish Yourself as an Industry Expert And Why You Would Want To When your target market views you as the expert in your industry, you become the go-to source for your particular specialty. In such a position, you’re able to command higher fees than... 
by Kristie Staton | May 4, 2021 | Marketing Strategy
Start Your Own Fan Club to Boost Profits Start your own fan club to boost profits. With a fan club of your own, you have an opportunity to build more meaningful relationships with your target audience, potentially turning customers into brand advocates. Fan clubs are...