by Brian Watkins | Nov 26, 2024 | Digital Marketing
The idea of blogging to make your site more searchable, to drive more business, has been around so long that blogging for the sake of blogging can become default. Writers become frustrated after a while when it feels like they’ve been plucking away and aren’t getting... 
by Kristie Staton | Sep 3, 2024 | Digital Marketing, Website Design
It’s entirely possible that you’ve been using your own inexpensive hosting plan thus far for your business. Or maybe you’re on a platform such as Wix or Squarespace where the hosting component is built into the service entirely. If you’re looking for ways to level up... 
by Kristie Staton | Sep 2, 2024 | Digital Marketing
Business owners we talk to often ask about this, and so for anyone unfamiliar with what exactly web hosting is and how it works with your website, this post is to demystify that. An analogy I’ve used before is that you can think of your web domain (your-biz.com) as... 
by Brian Watkins | Jun 12, 2024 | Digital Marketing
By Brian Watkins, The SEOptimist Having a decent grasp of keyword strategy is important for all types of business scenarios — whether you’re a business owner working on your own SEO or trying to understand what another pro is doing. These days the basic tools for... 
by Brian Watkins | Mar 13, 2024 | Digital Marketing, Website Design
FROM CLICK TO CUSTOMER • CRAFTING CONVERSION-DRIVEN WEBSITESPART 1 If you’ve wondered this question, you’ve probably been working on your sales funnel for awhile but have been underwhelmed. Or perhaps you’re just getting serious about tightening up... 
by Brian Watkins | Feb 13, 2024 | Digital Marketing
AI-driven blogging has exploded over the last year, and while it’s meant some inevitable changes in what kinds of sites can be competitive it’s also driven home some existing truths in SEO. For instance, even though some savvy pros have had big successes using ChatGPT...