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Why a Good Tagline is More Than a Catchy Phrase

Why a Good Tagline is More Than a Catchy Phrase

by Kristie Staton | Mar 20, 2023 | Branding, Communication Strategy, Marketing

Why a Good Tagline is More Than a Catchy Phrase The right tagline can make or break a brand. It can inspire seamless customer loyalty, or turn a brand into a meme if done poorly. In today’s post, we’ll discuss some of the core elements of a strong tagline, and then...
Craft a Brand Story Your Audience Will Never Forget

Craft a Brand Story Your Audience Will Never Forget

by Kristie Staton | Mar 7, 2023 | Branding, Communication Strategy, Marketing

Craft a Brand Story Your Audience Will Never Forget Nothing quite beats a good brand story for engaging your target audience. Virtually every marketer agrees: an effective brand story humanizes your brand, elicits an emotional response, fosters trust, and ultimately...
Position Your Business as the Ideal Solution Customers Need

Position Your Business as the Ideal Solution Customers Need

by Kristie Staton | Feb 14, 2023 | Branding, Communication Strategy

Position Your Business as the Ideal Solution Customers Need In marketing, positioning is also known as a unique selling proposition (USP). Simply put, it refers to the way in which you make clear how your business offers something valuable and unique to those who need...
7 Tips to Make Your Marketing Messages Pop

7 Tips to Make Your Marketing Messages Pop

by Kristie Staton | Jun 30, 2022 | Communication Strategy, Marketing

7 Tips to Make Your Marketing Messages Pop 7 Tips to Make Your Marketing Messages Pop You’ve done your research to discover where to reach new customers. You created the perfect ad. And then you wait for the phone to ring or for people to flood through the doors. And...

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Recent Posts

  • Why a Good Tagline is More Than a Catchy Phrase
  • Craft a Brand Story Your Audience Will Never Forget
  • Position Your Business as the Ideal Solution Customers Need
  • What’s the Difference Between a $2500 Logo and a $25 One From Fiverr?
  • 7 Reasons to Have a Multilingual Website

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