by Kristie Staton | Mar 20, 2023 | Branding, Communication Strategy, Marketing
Why a Good Tagline is More Than a Catchy Phrase The right tagline can make or break a brand. It can inspire seamless customer loyalty, or turn a brand into a meme if done poorly. In today’s post, we’ll discuss some of the core elements of a strong tagline, and then... 
by Kristie Staton | Mar 7, 2023 | Branding, Communication Strategy, Marketing
Craft a Brand Story Your Audience Will Never Forget Nothing quite beats a good brand story for engaging your target audience. Virtually every marketer agrees: an effective brand story humanizes your brand, elicits an emotional response, fosters trust, and ultimately... 
by Kristie Staton | Feb 14, 2023 | Branding, Communication Strategy
Position Your Business as the Ideal Solution Customers Need In marketing, positioning is also known as a unique selling proposition (USP). Simply put, it refers to the way in which you make clear how your business offers something valuable and unique to those who need... 
by Kristie Staton | Jun 30, 2022 | Communication Strategy, Marketing
7 Tips to Make Your Marketing Messages Pop 7 Tips to Make Your Marketing Messages Pop You’ve done your research to discover where to reach new customers. You created the perfect ad. And then you wait for the phone to ring or for people to flood through the doors. And...