by Brian Watkins | Jan 17, 2024 | Branding, Marketing Strategy
We’re all trying to find the best way to appeal to customers, and it’s easy to get swept up in features and expertise. What we offer that someone else doesn’t. Ours is naturally better, right? The catch with that is that the value we are actually providing doesn’t... 
by Kristie Staton | Mar 20, 2023 | Branding, Marketing Strategy
Why a Good Tagline is More Than a Catchy Phrase The right tagline can make or break a brand. It can inspire seamless customer loyalty, or turn a brand into a meme if done poorly. In today’s post, we’ll discuss some of the core elements of a strong tagline, and then... 
by Kristie Staton | Mar 7, 2023 | Branding, Marketing Strategy
Craft a Brand Story Your Audience Will Never Forget Nothing quite beats a good brand story for engaging your target audience. Virtually every marketer agrees: an effective brand story humanizes your brand, elicits an emotional response, fosters trust, and ultimately... 
by Kristie Staton | Feb 14, 2023 | Branding
Position Your Business as the Ideal Solution Customers Need In marketing, positioning is also known as a unique selling proposition (USP). Simply put, it refers to the way in which you make clear how your business offers something valuable and unique to those who need... 
by Kristie Staton | Jan 16, 2023 | Branding, Graphic Design
What’s the Difference Between a $2500 Logo and a $25 One From Fiverr? Fiverr is an online marketplace for digital services where individuals or companies can go to find freelancers with a skill that suits their needs. It’s considered a micro-task site, where you... 
by Kristie Staton | Oct 24, 2022 | Branding, Website Design
7 Tips for Brand Building with Web Design Besides growing your business to generate more profit, you should also focus on building a brand out of your business. A brand represents your company’s public image, what it stands for, and what values it supports....