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7 Tips to Make Your Marketing Messages Pop
7 Tips to Make Your Marketing Messages Pop You’ve done your research to discover where to reach new customers. You created the perfect ad. And then you wait for the phone to ring or for people to flood through the doors. And then you wait…and wait some more.Like many...
How to Boost Your Website’s Conversion by Using Heat Maps
How to Boost Your Website’s Conversion by Using Heat Maps From uncovering your visitors’ search intent to optimizing your pages, discover how to boost your website’s conversion rates using heat maps.In the digital marketing world, heat maps are far from new. Indeed,...
How to Increase Website Conversions Using Images
How to Increase Website Conversions Using Images What is the first thing you look out for when shopping online for a specific product? If your answer is appearance, then you are right! The main thing that motivates most online shoppers to make a purchase depends on...
8 Reasons You May Need a Website Redesign
8 Reasons You May Need a Website Redesign Some business owners want a website to validate the existence of their organization, simply serving as an online brochure. Other businesses require a website to serve as a robust sales tool that engages visitors and converts...
How to Establish Yourself as an Industry Expert
And Why You Would Want To When your target market views you as the expert in your industry, you become the go-to source for your particular specialty. In such a position, you're able to command higher fees than your competitors who may be seen as having fewer skills...
Start Your Own Fan Club to Boost Profits
Start your own fan club to boost profits. With a fan club of your own, you have an opportunity to build more meaningful relationships with your target audience, potentially turning customers into brand advocates.Fan clubs are a way to build loyalty and create...
Above All, Be Helpful
A Marketing Plan for The Period of Reconstruction Nonessential business owners make major shifts. Cocoon living is not for me. As an extrovert, I'm invigorated when I'm around other people. I miss the friendly smiles of my coworkers, the raucous banter that runs...
Website Security Best Practices: How to Prevent Hacks and Minimize Damage to Your Business
What's the worst that can happen and what can you do to protect yourself? You might think your website content isn't interesting to a criminal mind, but hackers aren't always interested in stealing confidential information. In fact, most security compromises have...
Email Versus Snail Mail
Partial to Print or Eager for Email? Informative and entertaining, printed and emailed newsletters allow you to stay connected to your audience, inspiring loyalty, spawning referrals, and (best of all) generating revenue. When crafted well, they enhance your brand and...
Why You Should Give Your Product Away
Try it! You’ll like it! That’s the premise behind promotional marketing. Companies deliver product samples, coupons, and contests to consumers where they live, work, play, shop, worship, and learn. Promotional marketing is a strategy designed to stimulate a customer...