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Why a Good Tagline is More Than a Catchy Phrase
The right tagline can make or break a brand. It can inspire seamless customer loyalty, or turn a brand into a meme if done poorly. In today’s post, we’ll discuss some of the core elements of a strong tagline, and then highlight the effects taglines can have on the...
Craft a Brand Story Your Audience Will Never Forget
Nothing quite beats a good brand story for engaging your target audience. Virtually every marketer agrees: an effective brand story humanizes your brand, elicits an emotional response, fosters trust, and ultimately helps drive sales through positive brand recognition....
Position Your Business as the Ideal Solution Customers Need
In marketing, positioning is also known as a unique selling proposition (USP). Simply put, it refers to the way in which you make clear how your business offers something valuable and unique to those who need your service most. Every superhero needs to be clear on who...
What’s the Difference Between a $2500 Logo and a $25 One From Fiverr?
Fiverr is an online marketplace for digital services where individuals or companies can go to find freelancers with a skill that suits their needs. It's considered a micro-task site, where you can do small one-off tasks, relatively quicky. Originally, a logo design...
7 Reasons to Have a Multilingual Website
Having a website in multiple languages may seem unnecessary given the international language for business is English. Today, many businesses online are shifting away from this mentality. Companies are starting to understand how much multilingual content can improve...
7 Tips for Brand Building with Web Design
Besides growing your business to generate more profit, you should also focus on building a brand out of your business. A brand represents your company's public image, what it stands for, and what values it supports. There are more ways to build a brand, each of which...
How Web Design Affects Customer Trust
Building customer trust is a slow and challenging process. There are many different ways to connect with your clients, and one strategy we will look at today is the web design approach. Web design affects customer trust, and we are here to show you how to benefit from...
6 Forms of Visual Content to Engage Your Audience
The power of visuals is undeniable. Especially in an online landscape, where consumers cannot physically touch the product, visuals play a vital role in the purchase decision. And that is what makes them a core element of digital marketing. Look into the online...
7 Tips to Make Your Marketing Messages Pop
7 Tips to Make Your Marketing Messages Pop You’ve done your research to discover where to reach new customers. You created the perfect ad. And then you wait for the phone to ring or for people to flood through the doors. And then you wait…and wait some more.Like many...
How to Boost Your Website’s Conversion by Using Heat Maps
How to Boost Your Website’s Conversion by Using Heat Maps From uncovering your visitors’ search intent to optimizing your pages, discover how to boost your website’s conversion rates using heat maps.In the digital marketing world, heat maps are far from new. Indeed,...