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Above All, Be Helpful
A Marketing Plan for The Period of Reconstruction Nonessential business owners make major shifts. Cocoon living is not for me. As an extrovert, I'm invigorated when I'm around other people. I miss the friendly smiles of my coworkers, the raucous banter that runs...
Website Security Best Practices: How to Prevent Hacks and Minimize Damage to Your Business
What's the worst that can happen and what can you do to protect yourself? You might think your website content isn't interesting to a criminal mind, but hackers aren't always interested in stealing confidential information. In fact, most security compromises have...
Email Versus Snail Mail
Partial to Print or Eager for Email? Informative and entertaining, printed and emailed newsletters allow you to stay connected to your audience, inspiring loyalty, spawning referrals, and (best of all) generating revenue. When crafted well, they enhance your brand and...
How to Establish Yourself as an Industry Expert
And Why You Would Want To When your target market views you as the expert in your industry, you become the go-to source for your particular specialty. In such a position, you're able to command higher fees than your competitors who may be seen as having fewer skills...
Why You Should Give Your Product Away
Try it! You’ll like it! That’s the premise behind promotional marketing. Companies deliver product samples, coupons, and contests to consumers where they live, work, play, shop, worship, and learn. Promotional marketing is a strategy designed to stimulate a customer...
Why Traditional Marketing Is Still Important
Business professionals have become obsessed with online marketing. Social media platforms, do-it-yourself (DIY) website builders, automated email systems, and blogs make it easy for businesses to promote their products and services. Digital is the first medium that...