by Kristie Staton | Mar 20, 2023 | Branding, Communication Strategy, Marketing
Why a Good Tagline is More Than a Catchy Phrase The right tagline can make or break a brand. It can inspire seamless customer loyalty, or turn a brand into a meme if done poorly. In today’s post, we’ll discuss some of the core elements of a strong tagline, and then... 
by Kristie Staton | Mar 7, 2023 | Branding, Communication Strategy, Marketing
Craft a Brand Story Your Audience Will Never Forget Nothing quite beats a good brand story for engaging your target audience. Virtually every marketer agrees: an effective brand story humanizes your brand, elicits an emotional response, fosters trust, and ultimately... 
by Kristie Staton | Feb 14, 2023 | Branding, Communication Strategy
Position Your Business as the Ideal Solution Customers Need In marketing, positioning is also known as a unique selling proposition (USP). Simply put, it refers to the way in which you make clear how your business offers something valuable and unique to those who need... 
by Kristie Staton | Jan 16, 2023 | Branding
What’s the Difference Between a $2500 Logo and a $25 One From Fiverr? Fiverr is an online marketplace for digital services where individuals or companies can go to find freelancers with a skill that suits their needs. It’s considered a micro-task site, where you... 
by Kristie Staton | Dec 20, 2022 | Converting Websites, Website Design
7 Reasons to Have a Multilingual Website Having a website in multiple languages may seem unnecessary given the international language for business is English. Today, many businesses online are shifting away from this mentality. Companies are starting to understand how...