by Kristie Staton | Apr 3, 2020 | Marketing
Above All, Be Helpful A Marketing Plan for The Period of Reconstruction Nonessential business owners make major shifts. Cocoon living is not for me. As an extrovert, I’m invigorated when I’m around other people. I miss the friendly smiles of my coworkers,... 
by Kristie Staton | Oct 29, 2018 | Digital Marketing, Website Security
Website Security Best Practices: How to Prevent Hacks and Minimize Damage to Your Business What’s the worst that can happen and what can you do to protect yourself? You might think your website content isn’t interesting to a criminal mind, but hackers... 
by Kristie Staton | May 21, 2018 | Direct Mail, Email Marketing, Marketing
Email Versus Snail Mail Partial to Print or Eager for Email? Informative and entertaining, printed and emailed newsletters allow you to stay connected to your audience, inspiring loyalty, spawning referrals, and (best of all) generating revenue. When crafted well,... 
by Kristie Staton | Jan 22, 2018 | Digital Marketing, Email Marketing, Industry Expert, Marketing
How to Establish Yourself as an Industry Expert And Why You Would Want To When your target market views you as the expert in your industry, you become the go-to source for your particular specialty. In such a position, you’re able to command higher fees than... 
by Kristie Staton | Jan 9, 2018 | Contests, Coupons, Marketing, Product Sampling
Why You Should Give Your Product Away Try it! You’ll like it! That’s the premise behind promotional marketing. Companies deliver product samples, coupons, and contests to consumers where they live, work, play, shop, worship, and learn. Promotional marketing is a... 