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What Does a Professional Website Really Cost? (And Why AI Hasn’t Changed the Answer as Much as You Think)

What Does a Professional Website Really Cost? (And Why AI Hasn’t Changed the Answer as Much as You Think)

by Brian Watkins | Jun 8, 2026 | Website Design

You asked for a quote on a new website. The number came back and your first reaction was somewhere between surprise and skepticism. After all, you’ve seen what AI tools can do. You may have even played with a few yourself. So the question forms naturally:...
Blogging With Purpose: From Vision To Rankings

Blogging With Purpose: From Vision To Rankings

by Brian Watkins | Nov 26, 2024 | Digital Marketing

The idea of blogging to make your site more searchable, to drive more business, has been around so long that blogging for the sake of blogging can become default. Writers become frustrated after a while when it feels like they’ve been plucking away and aren’t getting...
Tips For Prioritizing Content With Less Friction and Faster Rankings

Tips For Prioritizing Content With Less Friction and Faster Rankings

by Brian Watkins | Jun 12, 2024 | Digital Marketing

By Brian Watkins, The SEOptimist Having a decent grasp of keyword strategy is important for all types of business scenarios — whether you’re a business owner working on your own SEO or trying to understand what another pro is doing. These days the basic tools for...
Website Conversions Part 2: Dialing In Your Sales Pages

Website Conversions Part 2: Dialing In Your Sales Pages

by Brian Watkins | Apr 18, 2024 | Website Design

As a part 2 from our previous post on website conversions, in this post we’re going to share actionable tips on improving your blogs, sales pages, and newsletters. If your sales funnel hasn’t been performing as well as you’d hoped, these are ways to refine your setup....
Website Conversions Part 1: How Can I Optimize Each Stage Of My Sales Funnel For More Consistent Leads?

Website Conversions Part 1: How Can I Optimize Each Stage Of My Sales Funnel For More Consistent Leads?

by Brian Watkins | Mar 13, 2024 | Digital Marketing, Website Design

FROM CLICK TO CUSTOMER • CRAFTING CONVERSION-DRIVEN WEBSITESPART 1 If you’ve wondered this question, you’ve probably been working on your sales funnel for awhile but have been underwhelmed. Or perhaps you’re just getting serious about tightening up...
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  • What Does a Professional Website Really Cost? (And Why AI Hasn’t Changed the Answer as Much as You Think)
  • 7 Strategic Ways to Boost Website Performance
  • Website ADA Compliance (and WCAG): What To Know
  • Blogging With Purpose: From Vision To Rankings
  • Tangible Benefits To Stronger Hosting On Your New Web Design

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