7 Tips for Brand Building with Web Design
Besides growing your business to generate more profit, you should also focus on building a brand out of your business. A brand represents your company’s public image, what it stands for, and what values it supports. There are more ways to build a brand, each of which is important. Today we will look at the essential tips for brand building with web design.
Utilizing web design to help you boost your brand is an essential strategy because every business today has a website. Customers expect it, and without a website, you don’t have online visibility. Here is everything you should know about how web design affects your clients and how you can use it to create a brand for all times.
1. The element of color
A picture is worth a thousand words.
There is a reason why this saying is so popular and so true. When you tell someone a story and describe it in words, they know exactly what you want to say. However, if you show them a photo and ask them to imagine a story from that photo, their minds will expand to unmeasurable lengths. Every little detail on that photo can be a story on its own.
It is the same thing with colors. Colors have a deep connection with our emotions. Furthermore, the association is often on a subconscious level. The color theory in web design is one of the essential elements when building a brand. That is how you convey specific emotions to customers and let them know what your business is about.
2. Character as a source of trust
How can you make your customers trust your brand? That is an important question because the competition in the market is high. People want a trustworthy partner. One of the ways to gain trust is to show character through web design. However, this is often easier said than done. What you should try is:
- create character illustrations engaged in daily activities. This brings a human touch to the digital world;
- use clear illustrations that send a direct message;
- call for association and communication within the community. Positive messages reach out to customers quickly;
3. Become a reliable connection in customers’ lives
How can you use your brand building with web design to stand out and get a reputation for being reliable? Reliability usually comes from actions, so it becomes tricky to show it through design. However, there are ways to accomplish this.
Understand that customers always have doubts when it comes to doing business. They can never be too sure unless they commit to a purchase and see for themselves. Many change their minds because they don’t feel safe or secure. To become a reliable brand and establish yourself as an industry expert, you must show them what to expect before they even become your customers.
This is best done through examples of finished projects or testimonials from previous customers. Find a way to incorporate success stories into your web design, and build your brand around promoting success.
4. Focus on the vision of your company
All companies do business in the “now.” The present is where all transactions happen. However, that is what business looks like on the surface. In reality, a company can not survive for long if the leaders don’t focus on the future. There needs to be a higher goal, a more significant meaning than just making money. A vision that will get your customers excited.
You can always describe that vision with a couple of powerful sentences, also known as slogans. That message will live throughout the ages and will be the ultimate goal of your business. Make that slogan a star on your website. It also needs to become a slogan for your customers. That is how you successfully showcase your brand’s vision and where it plans to go in the future.
5. Create an attractive logo that will become a symbol of success
Do you know Symantec Endpoint Protection spent over $1 billion on the company logo? That is an insane amount of money, but there must be a reason for this astronomical investment. Let’s go back to the beginning of the article and to our saying that one picture is worth a thousand words.
That is how vital the company logo is. It should put your brand on a visual map and become instantly recognizable by customers worldwide. The power of a logo is to create a sense of trust and familiarity. When people see a familiar logo, they immediately know who stands behind it. There is no need to do research or gain confidence in the company. It is already there, established a long time ago by previous generations.
6. Be clear with your marketing messages
The company website is a communication platform that connects the business with the customers. It can also be a store, a database of valuable information, and many other things. However, the company website is just a huge commercial for the business. Digital advertising and marketing found their way into our lives, virtually everywhere. Even though a website is more than a simple commercial, it also acts as one. It markets your business to visitors in hopes of converting them to customers. With that in mind, you should always be clear with your marketing messages. Transparency is precious and scores another point toward maintaining a trustworthy relationship.
7. Respect the technical side of the website
Web design means more than just aesthetics and how things look on the outside. In order to create a strong brand and send the right message, your website also needs to function correctly. With that in mind, measure the performance of your website, and keep track of the most critical metrics, like page load time, bounce rate, SEO results, traffic, and so on. The design also needs to be technically correct. This is the best way to support your brand’s message to the public. If your website does not work correctly, why should they trust any messages you are trying to convey?
Tips for brand building with web design made clear
These tips for brand building with web design should give you a clear picture of what you want and how to achieve it. Remember that brand building takes a lot of time and effort. Furthermore, it is not a process you can rush. As long as you have your customers and their needs in mind, the success of your brand is guaranteed!