8 Reasons You May Need a Website Redesign
8 Reasons You May Need a Website Redesign
Some business owners want a website to validate the existence of their organization, simply serving as an online brochure. Other businesses require a website to serve as a robust sales tool that engages visitors and converts them into customers—with the ability to produce revenue 24/7.
Regardless of your needs, it’s a good idea to frequently examine your website’s performance to assess how it helps you achieve your business goals. Brands evolve. Businesses expand. The online consumer landscape changes.
If you’re not getting optimal outcomes from your website, it may be time to consider a website redesign.
In some cases, you may want to add components that encourage more engagement rather than initiate a complete redesign. Read on do find out how your website may serve your business more effectively.
1. Your Website Is Not Generating Leads
Web design can actually make or break your conversion rates. While many website elements impact conversion, design contributes to your visitors’ first impressions. Quality design conveys a quality brand. Smart information architecture helps visitors easily find the information they seek. If your website is not visually appealing and easy to navigate, your audience will proceed to the next eye-catching offer. If it’s not clear what action a user should take — or there are too many options — a visitor will bounce from your page faster than a Wham-O Superball.
2. Your Site Has a Lagging Load Time
Page load speed has a huge impact on user behavior. The more quickly your webpage loads, the more likely the user is to convert — that is, to perform the targeted activity that you had planned — your most important call to action. It is estimated that 10% of users will leave if a website is taking too long to load, and most people expect to see your page in 2 seconds or less. If you can’t achieve that speed, you might as well start engaging goldfish. They have a longer attention span than humans. But no pocketbook.
3. Your Website Isn’t Mobile Friendly
Mobile phones account for 70% of all internet access. Google gives higher ranking to websites that are designed with a mobile-first approach. When a website is designed with consideration to desktop viewing first, a mobile device will render objects askew. When this happens, a person may have to scroll left to right to view the site, text may become too small to read, and links are too close together for most adult fingers to click. Children have tiny fingers, but not many have money to spend. Google will then label your site as “non-mobile-friendly,” instantly costing you traffic.
4. Your Brand Message Is Not Consistent
It’s confusing to see one message and design on a social media page and something completely different on your website. Your brand is much more than just your logo or visual marks. It’s how your customers perceive your organizational identity and reputation across multiple platforms. If there are disconnected messages about what your company offers, visitors will disconnect from your website, your brand, and your offerings.
5. You Are Not Addressing Various Audience Segments
Not all people who come to your website are ready to purchase something. The key is to provide a way to keep visitors engaged while leading them through the sales funnel regardless of where they are on the buyer’s journey. Each stage of the sales funnel requires a deeper level of engagement. By knowing what information the visitor seeks, you can continue to nurture that person and encourage them to move to the next step. Avoid trapping visitors in a confusing maze. Create a clear path to enlightenment.
6. You Haven’t Planned for Every Stage of the Buyer’s Journey
Every website visitor has a different agenda. Have you considered a message to touch each person wherever they are in the buyer’s journey? Make them aware. Keep them interested. Give them options to consider. Make purchasing easy. Include post-purchase and repurchase information to make them feel completely taken care of from beginning through to the outcome. In the end, an educated customer is the best customer.
7. Your Bounce Rate Is High
Your goal is to have visitors take maximum interest in your website. That means keeping them engaged until they convert. Use tracking tools to discover where visitors are entering your website as a result of search queries. Consider a live chat option to connect with your visitors before they leave your website.
8. Your Website Does Not Appear to Be Secure
Businesses build trust with customers by ensuring a visitor’s privacy and security with an SSL certificate. In fact, Google will block access to many sites that do not have an SSL installed. Be sure to inform visitors about your cookie policy to remain completely transparent. 70% of people shopping online have canceled an order because they did not trust the website. A secure website means visitors are also more likely to stay longer.
For many companies, a website serves as the foundation to building a relationship with the customer, making your website one of the most essential marketing tools you can have. Make the most of it by creating a user friendly-experience — one that is easy to navigate and delivers the right information to your most valuable viewer. In the end, a happy customer equals a happy business enterprise.